The whole group is enjoying a fresh new look online, thanks to a project that was brought in on time and on budget.
More than just a website, the new wilhelmsen.com is a complete digital marketing platform. The result of a substantial project, the website went live during the second quarter and the initial response has been excellent.
Rather than split into internal group divisions as before, visitors are given an initial choice between car and ro-ro, marine products, ships agency, marine logistics, marine Safety and ship management. This presents a more customer-friendly view of the Wilhelmsen group and makes it easier for customers to understand the depth and breadth of what the group offers.
“It’s important for us to make continual improvements to our digital platforms. We see the digital expectations of our customers changing constantly and we need to adapt.”
The benefits are many, explains Digital Communication Advisor, Stacey Trodal:
“We see that there is an absolute necessity for people to be able to access information from anywhere and any device. The new website is mobile responsive so it will automatically adjust to display perfectly across different devices: Desktops, laptops, tablets and smartphones. Also, when a visitor returns to the website, the content they see will be tailored to their unique requirements based on the actions they performed on previous visits.”
ONE STEP IN THE DIGITAL TRANSFORMATION
Not only does the website give the Wilhelmsen group greater visibility online, the platform provides benefits internally too. Sales teams will benefit as the content is flexible and easier to update. The new website is expected to perform better in search engines and give the Wilhelmsen group a wider digital footprint.
However, this is just a step in the wider digital transformation of the business, explains Trodal.
“It’s important for us to make continual improvements to our digital platforms. We see the digital expectations of our customers changing constantly and we need to adapt. If we are to stay at the forefront of our industry, attract new business, provide existing customers with the best possible experience and attract new talent, we need to be agile and use the best tools and technologies available to us.”
The new website was developed by an external partner but involved a project team made up of representatives from each company within the group. Check out the website today on whatever device you have at hand at www.wilhelmsen.com.